What changed.

When we came to edit our work we came to the horrific realization that making a music video is actually really hard, we were constantly having to change and adapt our plan. Every action we undertook had lead to a re-think in order for it all to come together in the editing. It's because of this that our final piece will look different to the original plan. This was expected, however we were not aware of the extent.

Josh Frampton.

Josh Frampton, for those who don't know, is a member of the band Against the Tide from which we took our song.
We asked for his opinion on our album booklet, this is what he said; "It's something that most teenagers fantasise about. Being in a band and I feel very honoured to say that I was in one that, for the most part, I enjoyed it. I enjoyed writing the songs, I enjoyed the recording process but, above all, I enjoyed the live performing. I think we all did. Especially when we got the crowd involved with what we were doing. At every live gig we performed, we did a crowd jump in the middle part of a song called "Within Me" which always made us feel good I think. There's something about people actively jumping to something you've created. (Especially when, at one gig, the mass of people jumping in one room caused the building's fire alarm system to go off!) As for I Won't Die For You, Joe brought the song to a practice one day and I automatically fell in love with it. It was Joe's first major writing contribution to the group but i could tell it's potential when Joe first played the riff and taught us the rest of the track. It took us a little while to complete it due to a creative argument with part of the song but we managed it. I also had to re-write the lyrics due to Joe's original lyrics being near impossible and, well, lyrically....interesting. The lyrics in the chorus, however, are Joe's original lyrics so about 90% of the lyrics have been re-written. But it was always a fun song to play live and we always enjoyed doing it too which is important. It continues to be one of my favourite live songs and I even play it acoustically at solo gigs! But every band needs some kind of love song and this was ours. And that was fine because it was heart felt, passionate and technical. But above all, it was fun and that's what counts." -Josh Frampton [Vocalist for Against the Tide]

Being Creative.

As we are putting our film together we are finding new and different ways to edit and compose our video. An example of this is our choice of editing in the narrative; in a mid section we have decided to separate one shot into four different shot. Although all four of the shots are from the same angle we have changed the speed and continuity by cutting a second out of the video at three points. This effect is done in time with the beat of the music which we feel makes the video more immersive and therefore engage the audience more; this was an issue we identified with rock music video's in earlier posts.
 In addition, we feel that this better represents the theme of the video. The disjointed aspect of the music is reflected in the editing, instead of the smooth flowing video we have chosen to create discord and better reflect the music.
 A secondary reason for this particular edit is that the usual convention for music video's is that it flows faultlessly will little to no creativity, one shot flows to another and so on. As we doing a video for a Rock song we felt we should better reflect the Rock and Roll attitude, not conforming to various social roles, we feel this will again help us to connect to our target audience.
 The final reason for us to use this technique was to change a lengthy shot into various shorter shots with different editing styles between them, this makes the shot less dull and more interesting for its audience.

This was posted by : Scott, Hayden and Ian Murray.