As we are putting our film together we are finding new and different ways to edit and compose our video. An example of this is our choice of editing in the narrative; in a mid section we have decided to separate one shot into four different shot. Although all four of the shots are from the same angle we have changed the speed and continuity by cutting a second out of the video at three points. This effect is done in time with the beat of the music which we feel makes the video more immersive and therefore engage the audience more; this was an issue we identified with rock music video's in earlier posts.
In addition, we feel that this better represents the theme of the video. The disjointed aspect of the music is reflected in the editing, instead of the smooth flowing video we have chosen to create discord and better reflect the music.
A secondary reason for this particular edit is that the usual convention for music video's is that it flows faultlessly will little to no creativity, one shot flows to another and so on. As we doing a video for a Rock song we felt we should better reflect the Rock and Roll attitude, not conforming to various social roles, we feel this will again help us to connect to our target audience.
The final reason for us to use this technique was to change a lengthy shot into various shorter shots with different editing styles between them, this makes the shot less dull and more interesting for its audience.
This was posted by : Scott, Hayden and Ian Murray.
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