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Hello and welcome to our blog.
Our names are Scott and Hayden, we made this blog in order to have an easy access for all our A2 Media work. Everything we are doing gets posted online for the world to see!
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Friday 27 March 2015

The Music Video!

Here is our music video for the song "I Won't Die for You" by Against the Tide!

Evaluation Question 4.

How did you use new media technologies in the construction, research and planning and evaluation stages?

 We used a wide range of technology in each stages of our work, the most prominent being the use of editing software in the construction stage.
 The use of technology during our research stage was mostly the use of YouTube for references to other music videos that we intended to match our music video to or copy from. We also spent a large amount of time researching our band in order to make our video match their ideas, this was more difficult as the band is less well known, this meant that we had to spend time talking to members of the band online using Facebook and watching their video's on YouTube.
 The use of technology here made our work considerably easier as we could constantly check up with the band regarding decisions that we had made as we made them, in addition as the band was a lot more familiar with the music they could offer insight into our plans. We made a mood board of various images and patterns that we felt were essential for our preparation (see older posts), this was aided by the use of technology as we could look online at anytime to reference our progress and  check that we were still on task.

During the construction we used Adobe Premier Pro to edit our work and we used YouTube to find out new editing techniques in order to make the actual construction of our work at a higher standard. This use of tutorials from YouTube helped us to get used to using the software to a higher level which ultimately meant that the overall standard of our editing was better. We also used other websites on the internet to try and improve our ability using media technologies to construct our project. We also, out of interest, used a greenscreen and edited together a  video with help from online. Despite this not being part of our final project we still thought it was a good idea to learn how to use more advanced film techniques, such as the use of greenscreens, in order to further our media skill.

So overall the main media technologies that we used during our construction, research, planning and evaluation was the use of the internet, in particular YouTube, and the use of editing software, like Adobe Premier Pro and Adobe After Effects.


Evaluation Question 3.

What have you learned from your audience feedback/what would we do differently?

From our extensive audience feedback we learnt several main things. Everyone who we asked to give us feedback on the music video gave us a mainly positive response. We got a few questions from people asking how and why we had used certain editing effects throughout our video. With this in mind it made myself and Hayden reflect on our use of editing. We spent countless hours editing our music video in order to make sure that it looked as professional as it possibly could and we strongly believe that our large amount of effort regarding editing payed off in the end. In particular one editing effect that we are particularly happy about are the fast flashes at 3:31, as this in all honestly turned a very plain shot into something a lot more interesting. Overall our audience feedback regarding editing furthermore corroborated how pleased myself and Hayden were with our editing throughout the video.

We also got a few questions from our audience feedback regarding our use of location. In particular we got a question asking how we chose the locations that we used in our video. The locations that we used in the main were very carefully chosen by myself and Hayden, and they all were used to try and construct meaning. For example the train station at the start of the video was used to try and demonstrate loss which tied in with the lyrics of the song. However from our audience feedback regarding location it became clear that some of our locations were not too carefully thought out. For example the scene on the bench at 2:22. Both myself and Hayden are not too happy with this scene as it was kind of rushed and the location that we used was not the best as it was filmed in school. So overall our audience feedback regarding location made us both want to change certain locations that we used throughout our video as some are not as effective as others.

We also got a few questions from our audience feedback regarding our use of different shots. In particular we got a question regarding our use of static shots throughout the piece. The main reason which we used this type of shot was because it's an interesting twist as it defies the convention of shots within rock music videos. Rock music videos usually focus on mainly energetic shots with large levels of panning and rotation. However by mixing up both energetic and static shots throughout our video we feel that it overall created a more interesting style of filming. However to a certain extent in reflection we both feel that we would in fact change a few of our shots. This is because we are just not particularly happy with all of them as they aren't exactly how we want them to be. However overall our audience feedback regarding our use of shots was mainly positive, however it did make us want to change a few of our shots to something more effective.

So overall in conclusion from our audience feedback we learnt that our music videos feedback from our peers is largely positive. However we have come to realise on reflection that there are a few things that we would both like to change in order to make our video even better than it already is. However overall myself and Hayden are ultimately very happy with how it turned out.

Evaluation Question 2.

How effective is the combination of your main product and the ancillary texts?

Both our music video and our print media work together effectively as a combination. We used the same colour scheme in both pieces of work. In particular we used a lot of grey throughout both pieces of work to represent a feeling of loss and sadness. We kept this use of grey in our video, our poster and our cd case in order to ultimately give all of them a combined feeling of sadness and loss. Also our colour scheme in both is very dark and shady which not only is sticking to the convention of rock bands but also to the feelings portrayed in the song itself. We decided that having a dark colour scheme was not only sticking to the lyrics but also portraying the way in which we wanted the band to be perceived as a lot of their songs have a deep, emotional undertone. So ultimately as a result of this we decided to have a dark colour scheme as it is in fitting with the style of the band. We also used the same actors for both the music video and the print media. In particular we used myself and Alistair for the main part of the print media, as we thought that the drummer and the vocalist were two of the key roles within the band. However inside our cd case we included a limited edition booklet which contained photos of all of the actors in it. We did this in order to clearly link both pieces of work together as it is essential that a bands cd case contains photos of every member of the band. We did not just include a photo of all of the actors but instead we also included a brief discussion with each of them summarising their experience with the project itself which furthermore combines the main project and the print media. We also decided to include one of the original members of the band, Joshua Frampton, inside of the booklet. Josh had written us a paragraph talking about his time and experiences of being in the band which we summarised over a current photo of him. This furthermore linked both pieces of work together as Josh was the vocalist of Against the Tide who actually wrote the song which we used in our media video. So therefore including both his song and him in both pieces of work was essential. So overall to a large extent we effectively combined both our main product and the ancillary texts as both the music video and the print media work effectively with one another.

Print Media.

Print Media.
A large part of our work was the DigiPack and poster that come with the release of a new album.
We have made a preliminary DigiPack (found in an earlier post) but we have now finished our final piece.
Our spec said that we needed at least 4 sides and 6 images (to be taken ourselves|)
This is the final piece.


The top image features the front and back cover for our DigiPack, It consists of our main image, the rose against the smashed mirror and the image of two of the band members against a doorway. We selected these images as we felt that the rose was striking and gathered focus therefore helping it to stand out. We used the back image as we felt that it was important to feature the band members and the image does that in a way that reflects the general mood of the album, withdrawn and shaded.

 
The inside features a space for the disc and room for a selection of limited edition cards, the images inside are two of the band members in one long image, we chose this as we felt that it was important to stick to a  format that we had used for the exterior.
 Finally, we included a limited edition selection of cards detailing individual band members and their opinions of the songs and band. We felt that this was important as our target audience would be people who are already fans of the band and are therefore going to be interested in the individual band members more so than other people would be.

 The images from the cards are of the band members, this excludes the first and last card. On the first card we chose an image of a dying rose petal as we felt that this continued the image we chose for our front cover. the last card is a gradient effect as we chose to put the lyrics of the title song (I won't die for you) here.
This is a copy of our poster, we used a similar image to the ones that we used for our album, this was important to us as we wanted it to be a clear link. With that in mind we kept the Title image the same, in addition we were sure to use the same record label and take quotes from magazines with the correct genre of music to insure that everything was compatible.

Evaluation Question 1.

In what ways does your media production use, develop or challenge forms and conventions of real media productions?
Our media project was to create a music video for an indie rock song by a small local band (Against the Tide), with this in mind conventions were very loose.
 Rock typically aims at breaking convention, this is why it is so strongly appreciated by late teens and adolescents, therefore we struggled to find preformed conventions to follow and or challenge. The conventions that we did however settle on are the following:
- Rock music videos typically feature large amounts of live performance.
- Rock music videos typically feature abstract narratives.
- Rock music videos typically focus on more abstract issues for the teen demographic, such as dysfunctional relationships or breakups.
As we agreed that these three were the typical or generic qualities of rock music videos we decided that it would be mostly beneficial to conform to these conventions, we did however decide that we would develop and diversify on each point as we felt that rock is all about personal reflection and not generic modelling*1. We accomplished this in various ways, they are as follows;
- Indirect representation of women and relationship dynamics.
- Abstract sense of power and character roles.
We feel that these three things were most important in the development of or music video and the story arch of our characters.

INDIRECT REPRESENTATION OF WOMEN AND RELATIONSHIP DYNAMICS.
Women and relationships were the main role in our media production, the song is highly focused on the concept of "unreturned love" and the negative side of late teen relationships. With this in mind it was crucial that we represented women and relationships in a negative way (to best reflect the song). We accomplished the, mostly, by choosing not to cast a female role and instead use signifiers to represent women (Sexy Girlfriend Joann). Joann was shown only through the use of the photo album in which the main character rips up and burns her image, other that this Joann is purely a non physical factor without any real presence. We chose to do this as we feel that it demonstrates the emotional turmoil which is generated throughout the songs lyrics.  In addition to this we decided that featuring two main male roles would change up the relationship dynamics, as this breaks the normal convention of having a music video which includes both a male and a female character in the main roles.


ABSTRACT SENSE OF POWER AND CHARACTER ROLES
We chose to have the characters as all male as we felt that would make an abstract approach to the conventional models that we have seen, in addition we wanted people to see our characters at the mercy of sEXY girlfriend Joann, who never makes an appearance in the video (excluding her images) as we felt this better reflected the general feel of loss and pain that the lyrics were demonstrating.

*1 Generic Modelling, modelling a set or group of beliefs that are accepted as the norm for society.  


Audience feedback.

Audience Feedback.
For our audience feedback we had a group showing of our finished project, we played the music video and then took questions before asking for individual feedback.
Here are some of the questions we were asked:
1. How did you accomplish the fast transition between shot towards the end of the video?                (Ryan Westby)
- Response: Well Ryan, using the software Premier Pro we layered two tracks over each other and then we used the cut tool to separate one track in various places, this then aloud both tracks to run at the same time whilst creating a fast transition between them.
2. How did you choose the locations that you used; the train station for example?  (Robert Rickers)
- Response: Well Rob, as a team we found that we could best demonstrate the emotional weight of the music track we used (I Wont Die For You By Against the Tide) if we used the train station to demonstrate loss and then the quiet areas, such as the bench scene, to demonstrate the bond that our two characters had.
3. Your piece has some static shots throughout, why is this? (Jake Willson-Hebben)
- Response: Well Jake, although the rock genre does tend to focus more on energetic shots with large levels of panning and rotation, we felt that the inclusion of static or still shots was an interesting twist as it both defies convention , which in itself is a convention of the rock genre, but it also allows for the calmer parts of the music to be reflected through the editing.
Here is some of the feedback we received:
This is a viewing and
question session with
Scott, this is then
followed by an interview
from Hayden.

Tuesday 10 March 2015

Attitudes and the representation of women.

Attitudes and the representation of women. (A response to views of Sexy Girlfriend Joann)
Women within music video's have increasingly become tools of sexual promiscuity, a symbolic reference of wealth, power and status amongst various other connotations, however, as times are changes mens sexuality is being more and more frequently discussed. In response to some of the extreme views and opinions that we have received regarding Sexy Girlfriend Joanne we are now being inclusive of the female participants within our project.
The following are various quotes from members of the local town regarding their personal views to the images of women within the media.
comments and Responses.
-"Men see us as objects and we should be represented in a stronger way, we are not sex objects"
Holly Webb.
- While it is true that women are often represented in negative ways we do feel that voyeurism is not just male over female, instead we feel that women are increasingly becoming more dominant in female music videos.

-"Overly sexualised, objectifies women"
Savana Whitfield
- We do agree that women can be represented in an overly sexualised way, however we do feel that it is important to note that artists such as Niki Minaj will often represent themselves as objects of sexual desire. The video Anaconda for example features close to pornographic imagery displayed by Minaj.

"you say that being portrayed sexually is a negative thing, why?"
Richard Lunn
- We do not feel that all representation of sexuality is negative, instead we feel that the exploitation of sexual imagery to generate interest in a media piece is not something that should be encouraged. Sexuality is something that we feel should only be addressed if it has real relevance to the media piece.

Sexy Girlfriend Joann.

Sexy Girlfriend Joann.
The representation of women in our media piece is one of the most important factors as the song focuses around a one-sided between the narrator and his girlfriend (we are unsure if the girlfriend is really a girlfriend or just a friend, we opted with girlfriend, however the video works either way).
 We decided to represent women through the use of Sexy Girlfriend Joann for various reasons;
- Negative images and stereotypes for women.
- Suits the abstract rock genre.
- Gives an alternate approach to relationships.
The actual representation of women in our piece is through a book album in which we took various images and constructed an identity without any actual physical presence. We felt that the best way to give representation of women was to leave room for audience interpretation, instead of giving a set and obvious idea surrounding women, we thought it would be more interesting to allow the audience to generate their own idea of women.
 NEGATIVE IMAGES AND STEREOTYPES FOR WOMEN.
Women in rock, we feel, tend to be represented in a negative image, whilst we disagree with this, we also felt it was important to address this concept. To achieve this we had the female stand our male character up. This suggests a sense of aggression towards women, something we feel is reflected in the lyrics of the song.
SUITS THE ABSTRACT ROCK GENRE.
In an attempt to suit the abstract feeling that rock genre tends to follow we decided to remove the female role entirely and replace her with a sense of absence. This is where we came up with the idea for Sexy Girlfriend Joann, named so to represent a sense of superficiality.
GIVES AN ALTERNATE APPROACH TO RELATIONSHIPS.
We decided to stick with Sexy Girlfriend Joann as we felt that this gave us a different and unseen (for the most part) approach to female representation.

Tuesday 10 February 2015

Research and Planning.

CD designs.
For our final piece we are required to create two pieces of print media. A poster to advertise our band and  CD cover with at least 4 faces and 6 images.
Below you can see our first draft for the CD cover and the research and planning that is going into its development.

This is the original idea for the cover photo, it relates to our as in our original draft as we were focusing on the representation of emotional turmoil through everyday objects. The mirror would smash when our actor became distressed and the rose would die over the course of the video. An additional idea we have is to have an image of a photograph burning which would be more relatable to our actual video.

This image is likely to be the final image used for our cover photo, if we go with this concept. We used Photoshop to colour correct to darken the rose's reflection and tidy the cracks in the mirror. We used the rose on a black stand as these colours are likely to be our final colour scheme.





The image below shows our first draft for the internal section of our album cover. It shows the CD holder on the left and a booklet and a booklet holder on the right side. The colour scheme is not accurate yet as we are likely to change the colours to black and red.




Posted By Scott and Hayden.