Audience.

Our audience.

Our target audience for our production would be predominately pre-existing fans, however, we have considered that due to our song choice our fan base is going to be minimal. The band we have chosen (Against the tide) is a local, small time band, because of this the fan base will be small. To combat the small fan group we will also be trying to branch out and encourage a different and new audiences. 

 To accomplish this task we will be putting more conventions of heavy metal and rock into our video, our research has shown us two main contributors to the small fan base; they are as follows.

- The lack of identifiable content:

The song, however good, is not direct enough about its purpose, the song essentially is about loving someone who loves a girl whom doesn't love him back. We intend to make this message clearer, as our the age of the age of our fan base is mostly late teens and early adulthood we feel that this message will be easily received and better identified with. Overall we feel improving the main message will help increase our fan base.

- The non-existing video's:

For reasons unknown our band did not feel it was necessary to create a video, this then takes the music from a 3 dimensional platform to a 2 dimensional platform, the video gives life to the music and helps to involve and interest the audience.

Over all,

Our main audiences will be fans of the band and fans of the genre, we intend to draw in fans from the genre, whom may not know the band, using the video.

Published by Scott and Hayden.

Creating the artwork!!

Cover art.
For our CD cover we had the idea of a single red rose in front of a smashed mirror, we wanted this on a picture as this will fit in with the theme that we have already developed for our video.
  We also chose the rose as it will fit in with the idea of death in the video.
Process;
Firstly I purchased the mirror and rose, I also brought a second flower just in case.
The mirror then needed to be cleaned and shined and the rose needed to be pruned ect.
 After this I removed the mirror and took various precautions before I could smash the mirror, this included covering the mirror in various fabrics and taking it outside.

  On Once I had smashed the mirror, I then had to re-insert it into its frame and position it for the shoot. Unfortunately the mirror was to fragile an needed to be reinforced. To do this I used a large amount of super glue. This gave the mirror I bit more strength and meant that I could position it more easily.

Once the mirror was reinforced I built a platform for the rose, composed of some books and a black anti light mat. The mat is designed to stop glare of light bouncing of it, I chose this as I thought it would be a good contrast to the bright red of the rose.

Finally, I took photos of the rose in various positions in slightly different light levels until I found the best variables for a good image.
When in a low light with no flash I found that the colour of the rose is most prominent and therefore this is the set of variables I used for my final shots.

 This is the final four from the first photo shoot.
My personal favourite is the bottom left, however the top left is also good.




Photo shoot and post by Hayden.
Edited by Scott

Filming time has begun!

Lets Film!

As I am sure many of you will know, its summer holiday time in the great land of Britain. This means that our media group has been blessed with the opportunity to get all our filming for our music video done and ready ahead of the game.
Through the wonders of modern technology our group is isolating the best time period for our filming to take place, the actual filming is likely to occur over the 2,3 and fourth week of the holidays as we have determined that this is the best time for filming.
As our personal technology doesn't quite match that of our schools, individual and raw footage may not be uploaded in till a much latter date! This said we do still aim to have the raw footage done and on our YouTube account within the next month!

Deadlines are a b****!

This was posted by Hayden. (Obviously!)

Location.

Location.
Our location is likely to be Gillingham (Dorset) high street, a house, and various grass area's around gillingham.
Unfortunately we cannot be more specific about our location as it will depend on both weather conditions, daylight and availability.
We have chosen this area as it is easy to get to, two members of the group live there (Will and Scott), and as we know it well, we wont have to worry about locating it.
In addition, we have decided that traveling long distances with the amounts of equipment that we will have is not ideal. That said we are considering one trip to the beach for our final fire scene as we feel it would be most effective in a beach location. For this scene we would be using Sandbanks as the third member of our group lives there. (Hayden)

The reason for choosing some of the locations show vary.
For the image on the top left, we would use this location as we fell that it will connate a change in direction; a roundabout naturally meaning that one road can lead to various others, therefore hope that this will easily connate the idea of the relationships dynamic changing.

For the second photo we have decided that a beach will effectively signify a romantic couples walk. We will use this location to suggest that the couple should be happy and then again later at night we will film the fire scene as this will break the convention of happiness as as we have learnt, heavy metal/ metal groups like to break conventions in order to develop an image.

The last location has been chosen as it is away from the town, has some nice scenery and we think that this will maximise the concept of romance. This will make it more dramatic when or actor is rejected, adding to the concept in our story board.

The majority of filming, however, will take place inside of a house or local building. This we have chosen as it works well with our concept ideas  as well as developing a sense of isolation for our artists.


This was posted by Scott and Hayden.

Treatment - Our plan!

Treatment: 

• - Basic plan.
• For our plan we have constructed a drawn media piece to run along side the video, in the video you can see various parts of our idea laid out in the simplest possible way.
  The basic concept is as follows:
  A band member picks up and opens a book of memories, before one of the pictures becomes the moving image.
  In the image a phone rings and is answered before panning into another photo of the band playing, this then becomes the moving image.
  Next we see the same band member looking at an earlier version of himself being rejected by a girl.
  This causes him to jump into his bed and look at more pictures of the door, the camera then pans into a third picture.
  In this picture the boy is being given flowers, which he puts into a vase.
  This plan, however, is subject to drastic changes as we have failed to find an good female actress, we are therefore likely to make her presence more implied.
• - Location.
  Our location is Gillingham Dorset as this are accessible and appropriate for our music video. Specifically we will be filming by our local river and quiet benches and the train station, we will be using the train station as a main role in our video. The station will be used in order to show that our main protagonist is feeling lonely, the passing of large groups of people whilst our main character is on his own help to convey this.
• We will be using Gillingham High-street and some of the surrounding fields as we feel that this is an appropriate area for the music video, its moderately dark and doesn't have a large population  this will mean that we wont have much trouble with people in our background ruining our shots. In addition we both know Gillingham well and won't have any issues finding areas to match the atmosphere of our music. 
• - song/ lyrics.
  Our song is "I wont die for you" written by a local band "Against the Tide.
  We chose this song because we enjoy it, it represents our style of music and we know members of the band. This helps as we will be able to check things with them as we go.

This was posted by Scott and Hayden

Story one.

Our first story:

Here is our first story board,  it was constructed by Hayden and is only a drawn image at this moment. It will most likely be edited. This is just one of our ideas. This was drawn by Hayden. It is a basic plan for an idea. This is what we came up with so far.

Posted by Scott, Hayden

Concept Artwork

Concept Artwork:
So we researched a load of metal bands concept art and here is what we found...

This first bit of concept art is for Asking Alexandria's song "The Death of Me". This piece of art is very eye catching and shows quite a lot of information about the band, such as the Great Britain flag in the bottom right hand corner. Also it shows a member of the band, Ben Bruce, wearing their stereotypical metal clothing of black skinny jeans.This concept art is also an edited photo so it looks very clean. Also in the bottom left of the photo there is a skull which is often associated with rock/metal which is defiantly a very relevant image for our group to take into account as we are constructing a music video for a rock song so therefore we may want to include this kind of image in our own concept artwork.

This second bit of concept art is from an Asking Alexandria poster. It shows a zombie like skull with a cobra emerging from its mouth. Snakes are used quite a lot in Asking Alexandria merchandise so this is why it has also been used on this poster. Also the bands name is very eye catching at the top of the screen as it is highlighted by blood from the head and stands out due to it being andy murray yellow. So overall this piece of art portrays the artists music style as it contains classic images associated with rock and metal, such as skulls and snakes. The idea of skulls being included in concept artwork can be seen in concept art 1, however the general idea of horror-like images being used a lot can be seen in pretty much all metal concept artwork so obviously this is an idea that we need to take into account with our own project.

This third bit of concept artwork is from the front cover of Crown the Empire's album "The Fallout". This album is all about an apocalypse and therefore the artwork matches the feel of the album. This can be seen by the style of artwork which has been used, which is kind of cartoony but still realistic looking. The artwork shows a man standing hunched over whilst lava and fire spreads around the world he was used to. This artwork signifies the end of the world and the overall feel of Crown the Empire's album. This piece of artwork also corroborates with the idea of horror being used within metal concept artwork as the image of the apocalypse looks quite horrifying. As a band a lot of Crown the Empire's music is focused on evil and horror.

This fourth piece of concept artwork is from the front cover of Motionless in Whites album "Creatures". This album has a distinctive horror feel to it and this is furthermore portrayed by the album artwork. This artwork contains classic horror images, such as black crows, full moons and zombies. So overall this art directly relates to the bands music, as Motionless in White's music is largely influenced by horror stories and films which can be directly seen in the artwork chosen by the band for their album cover. This idea is also shown in many other pieces of metal concept artwork, such as Crown the Empire's and Asking Alexandria.

This final piece of concept artwork is yet again from Asking Alexandria, however it is from an advertisement for "A Prophecy" which is one of their main songs in their album "Stand up and Scream". This poster has been produced by their record label, Sumerian Records, and is advertising the fact that their newest songs music video will be released soon. During this music video it rains constantly which can also be seen in the poster as it is trying to promote and get people hyped up for it to come out. Here is the music video...

Posted by Scott
Edited by Hayden